About Us


Who We Are:

LatinXcellence is more than just a brand.  We are a movement!  We have great pride in our culture and want to show it off to the world.  Our heritage is rich with inspiration, greatness, community, family, and so much more.  In order to showcase our excellence, we’ve created the LatinXcellence merchandise brand for our people to wear and use proudly! 

What We Do:

We want to improve the lives of everyone within our community, and for generations to come.  Therefore, a portion of proceeds from the sales of LatinXcellence merchandise will be donated to organizations who support our movement of highlighting and enhancing the LatinX community.  We will help empower LatinX individuals to live their best lives, and to do that, wealth creation is key.  Our initial goal is to help 1,000,000 LatinX individuals build a better financial future and create generational wealth through comprehensive & holistic financial planning, investment management, and financial literacy.    

Why We Do It:

It’s no secret that there is a wealth gap in the United States, and by wealth we don’t just mean income. Income is just the wages earned from a job or from capital gains. Wealth is the sum of one’s assets minus their debts. In order to close the racial wealth gap, there are several challenges facing LatinX households that must be addressed. 1Many LatinX households do not have a bank account, or they rely on alternative financial services such as payday lenders to help make ends meet.  2LatinX households are 2x more likely to live below the federal poverty line.  3Over 3 out of 5 LatinX households do not have savings to replace income at the poverty level for 3 months.  Also, LatinX households are less likely to own homes or businesses, attain higher education, or receive a family inheritance compared to white households. The cycle must end and we’re here to help make sure it does.

How We Do It:

Meet Luis F. Rosa – award winning Certified Financial Planner™ Professional (fiduciary), founder of the Registered Investment Advisory (RIA) firm Build A Better Financial Future, host of the On My Way To Wealth podcast, and co-founder of the BLX Internship program.   

Due to a lack of accessibility and affordability, many people - especially minorities, are not able to obtain the help of a Certified Financial Planner™ Professional.  Through Build A Better Financial Future – we will strive to help 1,000,000 LatinX individuals to build, grow, and/or maintain their wealth for generations to come.  One of the unique things about our firm is that we do not require an investment minimum.  Whether you have $100 or $100,000,000 to invest, we are here to help you Build a Better Financial Future!  In addition, we are able to work with our clients 100% virtually!  There is no need to travel to an office, find a baby-sitter, leave work early, or deal with traffic. We can meet via phone or video chat. If you would like to meet in-person and are local to the Los Angeles or Las Vegas area, we’re happy to do that as well.   We have put tremendous thought and effort into eliminating the typical barriers, and providing world-class financial & tax planning and investment management services at affordable prices.

Through the On My Way To Wealth podcast, Luis Rosa provides free weekly financial content on topics ranging from Car Buying Tips, Paying For Your Wedding, Best Debt Elimination Strategies, Buying vs. Renting, and so much more!  Be sure to subscribe via iTunes and on all major podcasting platforms so that you never miss an episode!

The BLX Internship program was created in partnership with the National Association of Personal Financial Advisors (NAPFA), as an initiative to provide an opportunity to aspiring Black and LatinX financial planners to explore what financial planning is all about.  This internship will give its interns a paid opportunity to learn about financial planning first-hand from a fee-only financial planning firm. Interns will have the opportunity to develop their soft skills, financial skills, and their own network of high achieving professionals.


NOW! If we’re going to reach our initial goal of helping 1,000,000 LatinX individuals build a better financial future, we must start today.  Let’s take control of our financial lives and ensure the success of our people and those who come after us.  Do you want to build generational wealth?  Well, there’s no time like the present!

Where To Start:

Visit BuildABetterFinancialFuture.com to get started on your journey toward generational wealth.  Check out the On My Way To Wealth podcast, available on all major podcasting platforms.  If you’re interested in becoming a financial planner, be sure to visit BLXInternship.org  Like what you see? Tell a friend!  One of the greatest compliments you could give us is to spread the word and help our people continue to build excellence for generations to come!


Disclaimer: LatinXcellence is not a Registered Investment Advisor. Investment advisory services are offered through Build a Better Financial Future, LLC. Rosa Enterprises, LLC DBA "LatinXcellence" is a marketing initiative that sells lifestyle apparel, accessories and other tangible products that were created to bring awareness to the movement of helping LatinX people build wealth. Clients of Build a Better Financial Future LLC are under no obligation to purchase products from LatinXcellence. Additionally, Customers of LatinXcellence are under no obligation to become investment advisory clients of Build a Better Financial Future LLC.